What is Answer engine optimisation?
Answer engine optimisation (AEO) is the practice of structuring a website’s content so that AI assistants and answer engines (such as ChatGPT, Google AI Overviews, Perplexity and Claude) can find, understand and cite it when answering questions.
AEO relies on server-rendered pages, clear definitions, FAQs, structured data and factual, citable statements.
It complements traditional SEO: the same clarity that helps answer engines usually helps search rankings too.
Why it matters in Indian real estate
Buyers increasingly ask AI assistants which projects or builders to consider. Developers whose sites are readable by those assistants are more likely to be mentioned.
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