Skip to content
Shield.
WorkAbout
  1. Home
  2. Services
  3. Performance Marketing

Real estate ads that are judged on site visits, not clicks.

Real estate performance marketing is paid advertising on Meta, Google and YouTube that is planned, bought and optimised against qualified enquiries, site visits and bookings rather than impressions or raw lead volume.

Ask Mira about it
the.residencesSponsored
Book a site visit
3 bhk flats in whitefield

Sponsored · theresidences.in

3 BHK in Whitefield from ₹1.4 Cr | Book a Site Visit

RERA registered. 2 high-floor units left. Visits every weekend.

Floor plansPrice listBook visit
Ad · 0:06Skip ›
Walk through a 3 BHK at The ResidencesThe Residences · Sponsored

Site visits · this week

23

  • 11
  • 8
  • 4
New lead from YouTube

Campaigns live in 3–5 working days from kickoff.

What’s included

  • Meta (Facebook & Instagram)
  • Google Search
  • Performance Max
  • YouTube
  • WhatsApp click-to-chat
  • Property portals (as a feeder)
Media plan by micro-market
Budgets split by location, configuration and buyer segment (IT professionals, NRIs, investors, upgraders), not one blended audience.
Meta lead & conversion campaigns
Instant forms with qualifying questions, WhatsApp click-to-chat and landing-page conversion campaigns, tested side by side.
Google Search, Performance Max & YouTube
High-intent search for project, builder and locality terms, plus YouTube walkthroughs for retargeting and recall.
Offline conversion feedback
Site visits and bookings sent back to Meta and Google so the algorithms learn who actually buys, not who fills forms.
Creative testing system
New hooks, formats and offers every week, produced by our AI creative studio so testing never stalls on design time.
Weekly pipeline report
Spend, cost per lead, cost per qualified lead and cost per site visit in one view your sales head will actually read.

How it works

  1. 1

    Audit and plan

    We review your current accounts, CRM data and creatives, then build a media plan by micro-market and buyer segment.

  2. 2

    Launch and connect

    Campaigns go live with tracking, offline conversions and an AI agent attached to every lead source.

  3. 3

    Optimise weekly

    We shift budget toward the audiences and creatives producing site visits, and cut what only produces form-fills.

KNS Candrill project

Case study · KNS Candrill

A single connected funnel from ad to site visit, with the website carrying far more of the conversion load.

Read the case

Questions about performance marketing

For most projects, Meta (Facebook and Instagram) drives the most volume at the lowest cost, Google Search captures buyers already searching for your locality or builder, and YouTube builds recall for retargeting. We usually run all three and move budget weekly based on cost per site visit.

It varies widely with ticket size, location and configuration. A plotted development and a ₹3 Cr villa will never share a benchmark. We set targets on cost per qualified lead and cost per site visit after the first two weeks of data, because those are the numbers that predict bookings.

Ad spend is billed by Meta and Google directly to your account. Our fee covers strategy, creative, management and the AI follow-up layer, so you keep full ownership of the accounts and data.

Yes. Every creative and landing page carries the project RERA registration number and avoids guaranteed-return or misleading claims. Your legal team approves final copy before launch.

Works well with

  • Mira · The Residencesonline

    Is the 3 BHK on a high floor still available?

    Yes, two left on floors 11 and 14. See it this Saturday?

    Saturday 11 works 👍

    Visit bookedreplied in 4s
    AI Sales Agents
  • theresidences.in
    RESIDENCESHomesLocationPricing

    Homes above the canopy.

    Book a site visit
    98Loads in
    1.1 s on 4G

    Homes above the canopy.

    3 BHK · from ₹1.4 Cr

    Book visit
    Sat · 11:00 booked
    Websites & Landing Pages
  • Pre-launchLaunchSustain

    Sold

    78%

    Sold Available

    Launch Campaigns

Ready when you are. So is Mira.

Book a 30-minute strategy call, or ask our AI agent anything right now.

Talk to Mira

Shield Media is India’s AI-native real estate growth agency, based in Bengaluru, working with developers and channel partners across India.

hello@shieldmedia.inBengaluru, Karnataka, India

Services

  • Performance Marketing
  • AI Sales Agents
  • Websites & Landing Pages
  • Brand & Design
  • Video & Creative
  • CRM & Automation
  • Launch Campaigns

Locations

  • Bengaluru
  • Mumbai
  • Hyderabad
  • Pune
  • Chennai
  • Delhi NCR

Resources

  • Blog
  • Glossary
  • Funnel calculator
  • Launch readiness score
  • Comparisons

Company

  • About
  • Work
  • Talk to Mira

Fine printShield Media does not guarantee sales or bookings; results depend on product, pricing, location and sales execution. All campaigns we run carry the project’s RERA registration details. AI-generated imagery is used only from approved plans and is labelled as an artist’s impression.

llms.txtSitemap

© 2026 Shield Media

Shield.