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One plan from pre-launch buzz to sold out.

A real estate launch campaign is a phased marketing plan (pre-launch, launch and sustenance) that builds demand before a project opens for bookings, converts that demand during the launch window and keeps inventory moving afterwards.

Ask Mira about it
Pre-launchLaunchSustain

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Ideal start: 8–12 weeks before launch.

What’s included

  • Meta
  • Google
  • YouTube
  • WhatsApp
  • Channel partner enablement
  • Events and sales gallery
Positioning and messaging
Who the project is for, why now, and the three proofs every asset will carry.
Pre-launch EOI campaign
Expression-of-interest funnels that build a qualified list before bookings open.
Launch media plan
Digital burst across Meta, Google and YouTube, coordinated with outdoor, events and channel partners.
Launch assets
Microsite, landing pages, films and ad creatives ready before day one.
AI follow-up at launch scale
Agents handle the launch-week spike so no early enquiry waits for a callback.
Sustenance plan
What happens after launch week: inventory-led campaigns that keep remaining units moving.

How it works

  1. 1

    Position

    Market and competitor study, buyer segments and the launch narrative.

  2. 2

    Build demand

    Pre-launch EOI campaign, content and channel partner briefings.

  3. 3

    Launch and sustain

    Launch-week burst with AI follow-up, then inventory-led sustenance.

KNS Candrill project

Case study · KNS Candrill

A single connected funnel from ad to site visit, with the website carrying far more of the conversion load.

Read the case

Questions about launch campaigns

Ideally 8 to 12 weeks before bookings open, so there is time for positioning, assets and a pre-launch expression-of-interest campaign that builds a qualified list.

Yes. We reposition the project, refresh the creative and website, and rebuild the lead funnel with AI follow-up so renewed interest turns into visits.

Yes. We create channel partner kits and campaign assets so partner marketing and developer marketing say the same thing.

Works well with

  • the.residencesSponsored
    Book a site visit
    3 bhk flats in whitefield

    Sponsored · theresidences.in

    3 BHK in Whitefield from ₹1.4 Cr | Book a Site Visit

    RERA registered. 2 high-floor units left. Visits every weekend.

    Floor plansPrice listBook visit
    Ad · 0:06Skip ›
    Walk through a 3 BHK at The ResidencesThe Residences · Sponsored

    Site visits · this week

    23

    • 11
    • 8
    • 4
    New lead from YouTube
    Performance Marketing
  • YouTube REC

    Book your site visit

    0:29
    9:164:516:9 One shoot
    Video & Creative
  • Mira · The Residencesonline

    Is the 3 BHK on a high floor still available?

    Yes, two left on floors 11 and 14. See it this Saturday?

    Saturday 11 works 👍

    Visit bookedreplied in 4s
    AI Sales Agents

Ready when you are. So is Mira.

Book a 30-minute strategy call, or ask our AI agent anything right now.

Talk to Mira

Shield Media is India’s AI-native real estate growth agency, based in Bengaluru, working with developers and channel partners across India.

hello@shieldmedia.inBengaluru, Karnataka, India

Services

  • Performance Marketing
  • AI Sales Agents
  • Websites & Landing Pages
  • Brand & Design
  • Video & Creative
  • CRM & Automation
  • Launch Campaigns

Locations

  • Bengaluru
  • Mumbai
  • Hyderabad
  • Pune
  • Chennai
  • Delhi NCR

Resources

  • Blog
  • Glossary
  • Funnel calculator
  • Launch readiness score
  • Comparisons

Company

  • About
  • Work
  • Talk to Mira

Fine printShield Media does not guarantee sales or bookings; results depend on product, pricing, location and sales execution. All campaigns we run carry the project’s RERA registration details. AI-generated imagery is used only from approved plans and is labelled as an artist’s impression.

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