What is Lead leakage?
Lead leakage happens when a genuine enquiry fails to progress because capture, assignment or follow-up breaks down. It is an operational loss rather than proof that the buyer rejected the project. Developers can investigate leakage by checking whether every source reaches the CRM, every lead has an owner and every open lead has a next action.
Reconcile source counts with CRM arrivals and assignment logs. Review missing contact details, integration failures and duplicate records before blaming media quality.
Flag unassigned leads and overdue actions separately from explicit rejection. Give a named person responsibility for resolving each exception.
Why it matters in Indian real estate
If a weekend Sarjapur Road campaign produces enquiries but nobody owns the Monday callback queue, marketing cannot distinguish uninterested buyers from missed conversations.
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