What is Lead scoring?
Lead scoring ranks each lead by its likelihood to convert, using signals such as budget fit, stated timeline, engagement, source and response behaviour. Sales teams call the highest-scoring leads first, and marketing uses the scores to judge campaign quality.
Rule-based scoring assigns points for attributes; AI-based scoring learns from past leads that did and did not book.
Scores are most useful when they are visible in the CRM and drive routing and follow-up automatically.
Why it matters in Indian real estate
With hundreds of enquiries a week, lead scoring decides which buyer gets called in the first hour. That is often the difference between a visit and a lost lead.
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