What is WhatsApp funnel?
A WhatsApp funnel is a lead journey where prospects start or continue the conversation on WhatsApp (through click-to-WhatsApp ads, website buttons or follow-up messages) and are qualified, informed and booked for visits within the chat.
WhatsApp funnels typically use the WhatsApp Business API for automation, templates and integration with a CRM and AI agent.
They suit Indian buyers, who often prefer messaging to phone calls from unknown numbers.
Why it matters in Indian real estate
Sharing brochures, floor plans, location pins and visit confirmations on WhatsApp keeps the project one tap away throughout the buyer’s decision.
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