What is Click-to-WhatsApp ads?
Click-to-WhatsApp ads invite a person to start a WhatsApp conversation from an advertisement. For a property project, they move the first question into chat, where the team can share approved information and offer a site visit. An ad click is not the same as a completed conversation or qualified lead.
Track clicks, started conversations, qualified enquiries and completed visits as different stages. Keep replies connected to the original ad or campaign where the integration supports it.
Use an approved opening message and an available responder. Follow current WhatsApp permissions and messaging rules; a conversation does not authorise unlimited promotional follow-up.
Why it matters in Indian real estate
A buyer asking about an Electronic City 2 BHK can receive the relevant floor plan and price breakdown before choosing a visit slot.
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