What is Drip campaign?
A drip campaign is a sequence of messages sent at planned intervals or in response to a lead’s actions. In real estate, it can provide project information across a longer decision cycle. The sequence should respect permission, stop when the buyer opts out, and change when the conversation or sales stage changes.
Build sequences around useful questions: floor plans, cost sheets, construction updates and visit logistics. Avoid sending the same brochure after a buyer has already requested a call.
Set stop rules for replies, bookings and opt-outs. Record delivery and responses in the CRM so sales sees the context before contacting the buyer.
Why it matters in Indian real estate
An illustrative 3 BHK enquiry might receive a plan first and an approved progress update later. The schedule is a testable workflow, not a universal prescription.
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