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What is Expression of interest?

An expression of interest is a prospective buyer’s indication that they want further information or consideration for a property project. It is not automatically a booking, allotment or sales commitment. Developers should state the terms clearly and check registration requirements before any project promotion, invitation or collection connected to an EOI.

Distinguish an interest form from a payment or contractual commitment. If money is proposed, obtain a legal review of eligibility, disclosures and refund terms first.

RERA registration requirements cannot be bypassed by renaming advertising as an EOI campaign. Check the applicable project and phase before releasing public material.

Why it matters in Indian real estate

For an illustrative registered Whitefield phase, a buyer can indicate configuration and budget interest without the sales report counting that form as a booked apartment.

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Related serviceLaunch CampaignsPre-launch, launch and sustenance: positioning, media, content and follow-up in one plan.

Related terms

  • Pre-launch campaign
  • RERA-compliant advertising
  • Lead qualification

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Shield Media is India’s AI-native real estate growth agency, based in Bengaluru, working with developers and channel partners across India.

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Fine printShield Media does not guarantee sales or bookings; results depend on product, pricing, location and sales execution. All campaigns we run carry the project’s RERA registration details. AI-generated imagery is used only from approved plans and is labelled as an artist’s impression.

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