What is Pre-launch campaign?
A pre-launch campaign is marketing that builds awareness and a list of interested buyers before a real estate project officially opens for bookings, often through expression-of-interest (EOI) registrations, teasers and early-access offers, within what the applicable RERA rules allow.
Pre-launch campaigns usually run several weeks before launch and feed a qualified list into launch-day sales.
Advertising must comply with RERA: projects generally need registration before they can be marketed for sale.
Why it matters in Indian real estate
A strong pre-launch list lets a developer open bookings with demand already waiting, rather than starting cold on launch day.
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