What is Inventory velocity?
Inventory velocity describes how quickly a defined set of available property units is being sold or booked over a stated period. Developers use it to plan pricing, campaign focus and sales capacity. State whether the measure counts provisional bookings, confirmed sales or collections, and separate releases and cancellations from demand.
An operational measure can be confirmed units booked per month for an identified phase. Explain the denominator when expressing velocity as a percentage of available inventory.
Compare configurations and phases separately. A slower-selling unit type may need better product explanation or revised positioning rather than simply more impressions.
Why it matters in Indian real estate
A launch with strong 2 BHK interest and remaining 3 BHK inventory should review configuration-level enquiry and visit data before shifting media budgets.
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