What is Offline conversions?
Offline conversions are real-world outcomes, such as site visits and bookings, that are uploaded back to ad platforms like Meta and Google and matched to the ads that produced them, so the platforms optimise for buyers rather than form-fills.
They are sent through conversion APIs or CRM integrations using hashed contact details.
Once enough events accumulate, platforms can bid toward audiences that resemble actual buyers.
Why it matters in Indian real estate
Because the sale happens offline, real estate campaigns without offline conversions are optimised against the wrong goal.
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