What is Retargeting?
Retargeting is advertising shown to people who have previously interacted with a business, such as visiting its website or engaging with a video. In real estate, it can answer the next question in a long buying journey. Audience availability depends on platform rules, consent, eligible data and the size of the audience.
Separate audiences by meaningful interaction where supported. Someone who viewed a location page may need commute information rather than another generic project introduction.
Exclude irrelevant or already-converted contacts where possible. Monitor frequency and qualified outcomes, and avoid assuming that every repeat impression helped a sale.
Why it matters in Indian real estate
An illustrative Hennur campaign can show approved construction progress to previous visitors while a new audience sees the project overview.
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