What is UTM parameters?
UTM parameters are labels added to a link to identify the source, medium and campaign that brought a visitor to a website. Developers use them to connect enquiries with marketing activity. They describe the link used, not the buyer’s complete journey, and should be preserved carefully when an enquiry enters the CRM.
Use a consistent naming sheet for source, medium and campaign. Avoid phone numbers, email addresses or other personal information in URLs.
Test redirects, forms and CRM fields before launch. Preserve the original acquisition record and later interactions separately, rather than overwriting the first source on every visit.
Why it matters in Indian real estate
A Whitefield launch can distinguish a Google Search link from a partner newsletter link without creating different project facts or duplicate lead records.
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